NEXT EVENT: Water Innovation in Extractive Industries

ENTREPRENEURS FUND

BACKGROUND

The Entrepreneurs Fund is a member of COFRA Holding, one of the world’s largest family companies and, with a 150-year history, one of the longest standing. In searching out entrepreneurial talent, EF look for people who combine the highest levels of creativity and boldness with a commitment to its values of professional ethics; companies that have broken with convention, imagined the future differently, and developed products and services that reach far beyond accepted norms of performance. The Entrepreneurs Fund’s areas of investment focus lie within Life-sciences, Water and Cleantech technologies.

We were approached to rebrand this new member of COFRA Holding’s well-established family business and represent their unique approach in helping investees with an appetite and persistence to ‘make things happen’ move their business on to a new stage of growth.

OVERVIEW

  • Initial workshop strategy dictated that the EF identity needed to move away from the COFRA Holding 150-year history to best reflect the boldness and creativity of the new venture.
  • Design development incorporated learnings from brand workshop, resulting in a fully cohesive identity – from stationery to website – with key brand assets delivered for all future medias. entrepreneursfund.com

KEY RESULTS

Company launched with brand reflecting the concept of investment growth reaching far beyond accepted norms of performance. All the portfolio companies were subsequently tied together by a common goal, grouped behind a singular managed reputatation.