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BACKGROUND
LEIF’s (London Environmental Investment Forum) ‘Investing in Asia’ conference in May 2011 served as the launch platform for several Asia-focused cleantech funds and companies that were seeking investment.
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CAMPAIGN OVERVIEW
LEIF provided the companies with an efficient and effective means of raising their profiles and showcasing their investment propositions to a targeted audience of institutional investors.
To support the fund-raising launches, we sought to position the speakers as leading authorities on Asian cleantech among their wider financial audiences.
We invited journalists from key cleantech and financial publications to attend and interview the speakers.
We highlighted the opportunity to speak with leading Asia-based investors and formulated several story angles which were tailored and pitched out to journalists from print, online and broadcast outlets.
As an additional media hook, we prepared and published a report featuring the views and insights of the conference speakers which served as a teaser for the event and initiated editorial ideas for media.
We coordinated all media activity pre, during and post-event on behalf of the presenting companies.
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KEY RESULTS
- 18 journalists attended the event including BBC, the Financial Times and Reuters, and over a dozen interviews
were arranged for the speakers
- The conference, report and interviews generated more than 12 articles for the speakers including two pieces broadcast by the BBC
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